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A Hoodie Displaying the Nigerian Dialing Code Marks Giannis Antetokounmpo's Whatsapp Partnership



Giannis Antetokounmpo has signed a deal with WhatsApp, making him the first celebrity to sign a deal with the Meta-owned service.


Giannis recently wore a custom hoodie as part of the announcement-promoting proceedings. Giannis' jersey number 34 has been upgraded to +234, the international calling code for Nigeria. Giannis' family name, Antetokounmpo, can be seen on the back of the hoodie. Post Imperial, founded by Niyi Okuboyejo, designed the custom piece.



“Throughout my life, WhatsApp has kept me connected to my loved ones, my friends, my communities, and everyone important to me,” Giannis said in a press release this week. “It’s a link to home in Greece, and a link to my family roots in Nigeria. Having easy access to my communities has helped build me into the person and athlete I am today, and working with WhatsApp, a messaging service that I use every day to stay connected with family is important to me. I look forward to building on this partnership together.”



Following this weekend's All-Star festivities, the extent of this partnership will be revealed "over time".



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