A New Digital Experience Is Launched With Fat Joe By The Company Timberland
Timberland has made a huge impact across many industries, including fashion and music. The company is now becoming a leader in digital technology. In an exclusive announcement made by Complex, Timberland's TimbsTrails, a gamified digital experience will feature the iconic Bronx's rapper Fat Joe.
The TimbsTrails application provides users the opportunity to learn and explore Timberlands history including the past, present, and future.
“We wouldn’t be anything without the communities that adopted us into culture in places like New York City and London… they made our boot an icon,” Drieke Leenknegt, Vice President of Global Marketing at Timberland, explained to Complex.
TimbsTrails features six chapters covering key aspects of Timberland's history. As you progress through the levels, you'll learn more about popular styles such as the Yellow Original Boot and the newer Timberloop Trekker City Hiker. Furthermore, users who finish the journey successfully will be eligible for prizes such as gift cards, Timberland's GreenStride boots and much more.
Each season, TimbsTrails will keep you updated with Timberland's latest releases. Take a look at the TIMBSTRAILs preview below.