Bow Wow Gives Credit to Jay-Z & Diddy for Breaking Down Endorsement Gig Doors
Having been discovered by Snoop Dogg at a show in 1993, Bow Wow's career took off, and by the age of 13, he had released his debut album Beware Of The Dog with So So Def.
Since then, Bow Wow has sold millions of albums, starred in WEtv's Growing Up Hip Hop and developed a lucrative movie career, working with Tyler Perry in Madea's Big Happy Family and Lottery Ticket with Ice Cube.
Bow Wow is now the face of the Polaris Make Your Mark campaign. Bow Wow explained why he wanted to get behind the brand in a recent interview.
“I’ve always been a fan of Polaris Slingshot,” he says. “It was a vehicle I always wanted, and when I got the chance to get my hands on one, I was admiring everything about it. I’m really a fan of that stuff. Next thing we know, we chopped it up, put something together and I’ve been in one of them cool little two-year partnerships with them.
“For me, it was a no brainer to get down with them. Anything they need they know they can call me and I’m there for them.”
Bow Wow joins the long list of rappers who endorse big brands - from Fat Joe and White Castle to Big Boi and Realtor.com. Ice-T credited Snoop Dogg for showing him it could be done during a 2021 interview with DX. After all, the D-O-Double-G's endorsement list includes Corona, Tostitos, General Insurance, Dunkin' Donuts, and Overstock.
“He’s definitely one of the [firsts],” he says. “I think what Ice-T probably means is this was the first gangster rapper; somebody who came up gang-banging and all of a sudden, everybody in America loves him. And we can credit him for that. But for, me JAY-Z and Puff [Diddy] as rappers in Hip Hop were the first to do the business thing.
“You only need that one person to open up that door. So to me, those two guys are the first, but if you’re talking about from a gangster rapper perspective, Ice-T’s a West Coast legend. He’s a legend, period.”