Aside from making Jack Harlow the newest brand ambassador last month, New Balance has just added Chicago Bulls All-Star guard Zach LaVine to its basketball roster.
The news of LaVine's signing was made official by New Balance today, but specifics regarding the deal were not revealed. As he's been spotted wearing New Balances on and off the court during his recent sneaker free agency period, speculation surrounding LaVine joining the brand has been circulating for weeks.
“New Balance is a brand that’s investing in me not just as a player but as an individual. I wanted to partner with a company that is equally passionate about supporting my interests beyond the court,” LaVine said. “New Balance’s creativity is making waves across hoops and I’m excited to join a roster of athletes that aren’t afraid to approach the game in their own way.”
LaVine had an endorsement deal with Nike during his first three NBA seasons before signing a four-year contract with Adidas.
LaVine joins Kawhi Leonard, Jamal Murray, Dejounte Murray, and Darius Bazley on the New Balance roster.