J. Prince Calls on Kanye West, Drake, Nicki Minaj & More to Go Up Against Grammys With Rival Concert
J. Prince is a music executive who knows how to get the job done. Among his many accomplishments is being the founder of Rap-A-Lot Records, as well as ending Kanye West and Drake's beef last year.
J. Prince, who organized Kanye West and Drake's Free Larry Hoover Benefit Concert three months ago, is ready to organize another major cultural event. The Houston native revealed his plans for an all-star concert on Instagram on Monday (March 21).
He invited Kanye West, Drake, Nicki Minaj, The Weeknd, and others for a live performance in Las Vegas on the same evening as the 64th Annual Grammy Awards. Earlier this week, the Recording Academy removed Kanye as a performer because of his "concerning online behavior" toward his ex-wife Kim Kardashian, her new boyfriend Pete Davidson, and Trevor Noah, the host of The Daily Show.
“I recommend that the artists I mentioned above — and more — come together in Las Vegas and perform at the same time as the Grammys on a special network and streaming platform to prove that ratings will change where the Grammys are concerned when the No. 1 selling genre in music — Hip Hop — come together,” he said. “Because there’s power in numbers.”
He added, “The powers that be will be mad at me about this one. But fuck ’em! I love the culture. The seed has been planted; let’s water it.”
J. Prince compared how the Recording Academy has treated Hip Hop over the last 30 years to the U.S. prison system in his remarks on his concert plans.
Furthermore, he compared the Grammys' decision to cancel Kanye's performance and their historical snubs of Drake, Nicki Minaj, and The Weeknd to the acts of a "slave master."
“I’ve been watching the Grammys control and dictate our culture to their benefit up close and personal for the past 30 years,” he said. “And all the artists, managers and executives would do is complain, but never have the nuts to come together to do anything about it.”
He continued, “This is a slave master, punish-a-n-gga mentality and act to remind us that no matter how much money we have, we’re still n-ggas in their eyes. So they cancel Kanye and discriminated against Drake, The Weeknd, Nicki Minaj and many others over the years. This will only be broken by us uniting our powers to bring about change moving forward.”
J. Prince has yet to receive a response from the artists he mentioned, but considering how unlikely Kanye West and Drake's Larry Hoover concert initially seemed, his plans might not be that far-fetched.