Recently, Pusha T teamed up with Arby's for a diss track aimed at McDonald's that took social media by storm. The rapper dissed Mickey D's popular Filet-O-Fish sandwich in the track, and it appears that Arby's is earning a lot of money from it.
Darren Rovell, a business analyst, tweeted on Tuesday (March 22) that Arby's collaboration with Pusha T is already paying dividends and the fast food company is laughing all the way to the bank.
“Value to Arby’s through 7pm ET: $8,203,272 in equivalent advertising exposure, according to @ApexMarketing,” Rovell tweeted.
In celebration, Pusha T posted a few lyrics from his upcoming album 'It's Almost Dry' (out April 8).
“‘Critics he’s out of his mind, Haters he’s outta his prime…yet, always where the money’s at like lottery signs,'” he tweeted.
Pusha T's "Spicy Fish Diss" rhymes were a big hit for how out-of-the-box the collaboration was, as well as for how he sprinkled subtle references to Coke in a fast food commercial.
“I’m the reason the whole world love it,” he raps. “Now I gotta crush it/Filet-O-Fish is shit, and you should be disgusted/How dare you sell a square fish asking us to trust it/A half slice of cheese, Mickey D’s on a budget?/Arby’s Crispy Fish is simply it/With lines ’round the corner we might need a guest list/Exit stage left the sandwiches taste fresh/A little cube of fish from a clown is basic.”
Arby's diss record was more than just a dig at the competition. Pusha T told Rolling Stone that his bars were retribution for McDonald's not paying him well enough for writing their "I'm Lovin' It" jingle.
“I am solely responsible for the ‘I’m Lovin’ It’ swag and the jingle of that company,” he said. “That’s just real. I am the reason. Now I gotta crush it.”
He added, “I did it at a very young age at a very young time in my career where I wasn’t asking for as much money and ownership. It’s something that’s always dug at me later in life like, ‘Dammit, I was a part of this and I should have more stake.’
“It was like half a million or a million dollars for me and my brother [No Malice] — but that’s peanuts for as long as that’s been running. I had to get that energy off me, and this [ad] was the perfect way to get that energy like, ‘You know what? I’m over it.'”