Snoop Dogg Believes He can Get 2pac’s Masters Back on Death Row Records, He’ll "Work Something Out"
"I'm pretty sure we're going to be able to work something out," Snoop says.
Snoop Dogg & Death Row Records has a clear vision for 2Pac, and despite what the situation may look like now, that vision does include 2Pac. After purchasing the iconic hip-hop imprint in February, the "Drop It Like It's Hot" artist raised some eyebrows when it was revealed that his acquisition doesn't include any releases by Tupac Shakur.
Snoop talked about his hope to reclaim his old friend's Death Row albums, All Eyez on Me and The Don Killuminati: The 7 Day Theory, in an interview published by Tidal. Pac's masters were removed from the label's roster in January, but Snoop says he's confident he'll be able to bring them back exclusively to their original home now that he's running the label.
“As far as 2Pac’s masters, 2Pac’s masters came back to him last year,” he said. “But I got a great relationship with his estate, and I’m pretty sure we’re going to be able to work something out … to continue some Death Row 2Pac business now that Snoop Dogg is in control of Death Row.”
Snoop also said he's trying to get Dr. Dre's work back under the label's control. “Same with Dr. Dre and The Chronic,” he continued. “I got The Chronic album. I got Doggystyle, Tha Doggfather, Murder Was the Case, Dogg Food, Above the Rim. I got all those records.”
In addition to negotiating the rights to 2pac and Dre's masters, Snoop's dreams for his newly acquired label extend far beyond music of the past. Besides making Death Row an "NFT label," he also wants to sign new artists, something he's been doing successfully with Def Jam Recordings.
“You want an artist to be dope in their own mind, to be able to create,” he told Tidal about what he’s looking for in future signees. “You’re just the pathway to them becoming who they are. I’m not in there trying to develop: ‘Hey man, you should rap like this. You should do this.’ I’m trying to find muthaf–kas that got that s–t that’s already locked.”
What does Snoop not want to see in the artists on his label? Given Death Row's role in the legendary, often violent East Coast-West Coast hip-hop rivalry of the 1990s, the answer may come as a surprise. “I don’t want no rappers or no people that got issues, beefs, problems, misunderstandings,” he said. “Any of that street s–t — you’ve got ties to neighborhoods that don’t like this neighborhood, you can’t get along and you can’t go here, you can’t … all of them can’ts can’t be with me.”