Spotify Engraves the Notorious B.I.G.'s Lyrics in Stone for 25th Anniversary of 'Life After Death'
Life After Death, The Notorious B.I.G. 's second album released just days after his untimely death in 1997, is celebrating its 25th anniversary. To honor Biggie, Spotify engraves his lyrics onto stone tablets as a tribute.
The 3-foot-tall stone tablets feature 10 of Biggie's most iconic — and instructive — rhymes, including "Speak my piece, keep my peace" ("Hypnotize"), "Never let 'em know your next move, move in silence" ("Ten Crack Commandments") and "Only move when your heart's in it" ("Sky's the Limit").
“For the 25th anniversary of, arguably, one of the greatest Hip Hop albums of all time (and one of the greatest albums in general), we decided to solidify Biggie’s legacy by literally carving it into stone,” Carl Chery, Spotify’s Head of Urban Music, tells HipHopDX. “Loosely based off of ‘Ten Crack Commandments,’ we hired a stonemason to engrave Biggie’s Life Lessons into the stone, using his ever-relevant lyrics.”
Spotify uploaded a short behind-the-scenes video that gives fans a glimpse at the making of “B.I.G. Life Lessons,” showcasing the stone tablets being cut by hand and his timeless lyrics being engraved in stone, immortalizing the late, great Christopher Wallace's wise words.
As part of their Life After Death 25th birthday celebrations, Spotify will add Biggie's smash hit "Hypnotize" to their RapCaviar playlist rotation, as well as offering fans the chance to purchase a limited edition Life After Death cassette tape via their Fans First program.
“Surfacing catalogue albums to our listeners is a big priority for Spotify — we want to make sure the next generation of listeners discover classic albums and artists, as well as remind pre-existing fans of their favorites,” Chery explains.
“In addition to the stone, we are putting Biggie on our Times Square billboard and various playlist covers, promoting the album across Spotify’s homepage, and even adding ‘Hypnotize’ to RapCaviar this week. We only hope to do him justice!”
In addition, this month marks 25 years since The Notorious B.I.G. was gunned down in Los Angeles at the age of 24. The music he left behind still resonates today in the streaming age.
Spotify reports that the late Brooklyn rap legend averages over two million first-time listeners per month. His most popular songs are "Hypnotize," "Big Poppa," and "Juicy."
Revisit Life After Death, which has since been certified 11x platinum, below.