Earlier this month, Snoop Dogg purchased the infamous Death Row Records label. Fans and friends are looking forward to seeing what new ideas the Doggfather will bring to the infamous label. A collaboration with a former rival, Bad Boy Records, is among the ideas.
Snoop dropped a short film on Friday (February 18) to coincide with the release of his latest album Bacc On Death Row, and there's a scene in it where the West Coast legend talks to Diddy via FaceTime. Founder of Bad Boy Records, Snoop Dogg congratulated Snoop for purchasing Death Row with a round of applause.
“Congratulations king, great move, great move,” Diddy said before Snoop replied, “You taught me how to play chess, not checkers.”
Diddy called Snoop Dogg one of his "greatest students" and said he could not wait to hear everything Death Row has in store. Snoop said he appreciated the time they spent talking about ownership and forward thinking before hinting at a Bad Boy Death Row collaboration in the future.
“Now we can do what we want to do Death Row and Bad Boy. We been doing it,” Snoop said. “Come on, Puff I’m going to put it in the air quit playing with me. I’m going to put it in the air n-gga, we left n-ggas hanging.”
Diddy and Snoop collaborating between their labels would mark a historic moment. Bad Boy Records and Death Row Records' beef changed hip hop forever by pitting the East and West Coasts against one another. A feud between East Coast and West Coast lead to the deaths of 2Pac and The Notorious B.I.G, whose deaths still haunt the hearts of fans to this day. The owner of Death Row Records, Suge Knight, was also incarcerated after Death Row Records dissolved in the late 1990s.
Snoop also brings Death Row Records into the NFT space while he tries to get collaborations done for the new era of the label. Snoop Dogg recently announced that Death Row would be part of the metaverse on Clubhouse.
“Death Row will be an NFT label,” he announced during a conversation with Weinbach Media founder Will Weinbach. “We will be putting out artists through the metaverse. Just like we broke the industry when we was the first independent to be major, I want to be the first major in the metaverse.”
Take a look at Snoop Dogg's short film below.